Create a Better Guest Experience and
Turn Your Wi-Fi Into a Marketing Machine!
Automatically connect with your guests when they connect to your Wi-Fi. Monetize your Wi-Fi by capturing valuable guest social data, increasing guest engagement, direct re-bookings and positive online reviews. Grow your email list, social media following and online presence with STRWiFi, a Social Powered Guest Wi-Fi Marketing Machine.
What is STRWiFi?
Unlike traditional Wi-Fi, which requires users to locate the network name and type in a complicated password, Short Term Rental WiFi (STRWiFi) is a Social Powered Wi-Fi Marketing Machine that makes it simple for guests to quickly and easily connect through a “Social Login Portal”. Guests are presented with a professional looking login page with your branding and direct contact details. This innovative solution allows guests to connect to the Wi-Fi network using social media logins like Facebook, Twitter, LinkedIn, Google, VK, or even an Email or Phone Number. Plus it gives your guest a unique experience and builds trust by providing them with personalized Wi-Fi access.
What is the Core benefit of Social Powered Guest Wi-Fi?
STRWiFi not only provides your guests with an easy way to connect to Wi-Fi, but also provides a way for you to instantly connect (engage) with your guests. When your guests connect to the Wi-Fi using their social media login, their data is collected and stored for immediate and future engagement. The data collected provides you with a wealth of information about your guests… information not typically shared by OTA’s (online travel agencies like AirBnB). Imagine for a second, being able to communicate directly (maybe for the first time ever) with ALL of YOUR guests. PLUS, it allows your guests the ability to connect with you directly instead of having to communicate through booking sites.
How will Social Powered Wi-Fi grow your STR business?
The power is in the list! Social Powered Wi-Fi is the key to growing your contact list, increasing “direct” re-bookings through guest engagement, special offers and much more. Automated messaging will help grow positive online reviews, improve your online presence and capture new audiences while creating a “following”. Staying connected with people who already have an interest in your product will boost sales and create customer retention that could last a lifetime. Even if you already have the contact details of the booker, you are still missing opportunities to connect with the other guests in the rental party. STRWiFi now makes it possible to connect DIRECTLY with each and every member of the rental party.
How does STRWiFi increase Bookings and 5-Star Online Reviews?
STRWiFi combines the power of a Captive Wi-Fi Portal with Digital Marketing Agency Services. Essentially, we’ve paired two technologies… Guest Social Wi-Fi and Online “Digital” Marketing! Our Captive Social Wi-Fi Portal provides a platform to collect and monetize guest data when guests connect to the Wi-Fi. Once that data is collected, we implement Direct Response Target Marketing strategies to increase brand awareness, guest engagement, online reputation (reviews) and customer retention. Strategies such as Email/SMS Campaigns, Reputation Marketing, Content Development, Newsletters, SEO and Social Media Marketing are just a few of the tools we implement to increase your profits. In a nut shell, STRWiFi provides your STR Business with white-glove, turn-key, done-for-you marketing services that are hyper focused on the Short Term Rental Market. Our “Intelligent Marketing Solution” is engineered to bring you more bookings and increase 5-star reviews. And it all begins when your guest connect to the Wi-Fi.
Connect Your Guests & Connect With Your Guests.
Connecting Your Guest
Step 1: Guest Social Wi-Fi Login Page
STRWiFi provides a custom QR Code so guests can quickly and easily connect to the Wi-Fi without the hassle of searching for the network name. Once guests connect, your branded login page (splash page) displays a user interface where guests can log in with an email address, phone number or social media account. It’s professional, timely and impressive.
Connecting With Your Guest
Step 2: Getting To Know Your Guest
Online travel agencies (AirBnB/VRBO) refuse to provide you with YOUR guests contact details. This is all about growing your database and engaging with your guests! Once your guests have completed their login, they will land on a friendly thank you page and can even be redirected to your Facebook page, a welcome URL, or a video to learn more about you, your property or local venues.
Automated Marketing Machine
Step 3: Increase Bookings and Online Reviews
Two of the most important aspects of your rental business: more bookings and more reviews. Increasing the quality of the bookings and increasing 5-star reviews are even more important. Because your new STRWiFi Machine is collecting the contact details for EVERY guest in the rental party, you increase the number of guests being automatically prompted to leave reviews AND to book DIRECTLY with you in the future. There is not a faster or an easier way to increase online reviews, than with Social Powered Wi-Fi!
Wi-Fi Marketing Services
Grow Your Vacation Rental Business With Social Powered Wi-Fi Marketing
Wi-Fi Marketing Packages
Improve Guest Experience and Increase Your Marketable Contact List.
Our Standard Package includes One-on-One Onboarding where we work together to build your STRWiFi Account and Custom Login Splash Page displaying your brand and logo when guests connect to your network. Don’t worry, we do all the work, we just need your help by suppling images, logos, contact details, network names, etc. Two SSIDs are included (Guest Social Wi-Fi/Back-up Guest Wi-Fi Login OR Private Network) and Table Tents displaying QR Code and Network Name. We continue the process by building your STRWiFi Marketing Machine (Wi-Fi Router), which will increase Wi-Fi Coverage and Wi-Fi Speeds.
Once the setup is completed and our STRWiFi Machine has been deployed, you’ll begin collecting guest’s emails, phone numbers and social media data. This data is exported and sent to you each month allowing you to import that data to your preferred email marketing platform, like Mailchimp or Constant Contact, for example. From there the sky is the limit. You can begin engaging directly with your guests, providing them with more information about you, your property, your company or local venues as well as special offers.
Increase Direct Rebooking's with Automated Messaging and Brand Awareness.
The Advanced Package includes everything in the Standard Package plus much more. The build for this package takes a little more time, but it’s so worth it! The Advanced Package provides you with a very powerful Wi-Fi Marketing Machine, utilizing our built-in Automated Messaging System. Relax though, we’ll partner with you to build the content and the offers you wish to share with your guests.
What really sets the Advanced Package apart from the Standard Package is the Automated Messaging Campaigns and Redirects. With the Advanced Package your guest will automatically receive 1 Engaging Welcome Message minutes after connecting to the Wi-Fi, receive 1 “Thank You” Message after departure, 1 Rebooking Offer during or after their stay and 1 post-login redirect. Your Wi-Fi Marketing Machine can automatically send guests to a website, marketing funnel, property information page, landing page (upsell), welcome video, or Facebook page immediately after they join the network.
With this package you’ll also receive advanced network features like, Content Filter that protects the network, computers and your guests from adult content, torrent, malware, darknet, botnets, phishing, gambling, hacking and much more. Another great feature is our Pirate Blocker, which stops local non-guest users from pirating your internet or Wi-Fi.
Additionally, the Advanced Package includes your choice of QR Code signage displaying Network Name (refrigerator magnets, wall signs or table stands). You’ll also have access to the STRWiFI Client Portal, providing you with immediate access to Analytics and Guests’ Contact Details, all of which can be exported for direct targeted marketing.
-In addition to email messaging, SMS Text Broadcasts is an available option.
Take Guest Engagement to The Next Level and Increase Positive Online Reviews.
The Premium Package provides more power to your Wi-Fi Marketing Machine by leveraging Online Reviews and Guest Surveys. At this level, we also create additional Automated Messages for timely delivery to your Guests. It’s vitally important to stay in front of your guests, even months after they depart. The “Premium” feature of this package is our built-in Reviews Management System, which generates more positive online reviews, automatically. The platform will allow us to monitor reviews, respond to reviews, market reviews, and measure your reputation, of which you’ll have unrestricted access. Additionally, creating guest surveys help you improve your business operations and creates a safe place for guests to provide you with important feedback about their stay. Providing an avenue for guest to share their experience, helps reduce negative comments that would otherwise be permanently posted online.
Included in the Premium Package, your guest will automatically receive 1 Engaging Welcome Message minutes after connecting to the Wi-Fi, receive 1 Engagement Message during their stay, up to 2 Rebooking Offers during and after their stay, 1 Survey Request and up to 2 Reviews Request after check-out. This plan also provides you with 1 post-login redirect and 1 post-login embedded Facebook Profile Header with active Like and Follow buttons.
-In addition to email messaging, SMS Text Broadcasts is an available option.
Digital Agency Services Providing Multi-Media Online Marketing
The Executive Package provides you with everything needed to grow your STR business, PLUS online marketing and targeting strategies specifically designed to connect you with your ideal guest.
Connecting with your idea renter takes planning and deployment of a multi-media marketing campaign with an emphasis focused on conversion. Message to market match is a crucial element for moving your idea guest from being just a shopper to becoming a buyer. These and many other strategies will increase customer retention and profits.
The Executive Package is a custom marketing plan specifically designed to fill your pipeline with quality bookings and to keep guests coming back year after year.
What sets this level of service above the other packages are these additional optional strategies:
- Guest Engagement (Email, SMS, MMS and Video Messaging)
- Reputation Management (online reviews)
- Custom Retargeting Ads
- Wi-Fi Splash Page Ads
- Branded (Business) Facebook Page
- Social Media Marketing Ads
- Social Media Management
- Content Development (blogs, newsletters, website, email)
- Website Hosting
- Vacation Rental “Direct Booking” Website
- Channel Manager (syncs calendar with listing platforms)
- Email Hosting
- SMS Text Hosting
- MMS Text Hosting
- Google Hotel Listing
- Google Business Listing
- Google Analytics
- TripAdvisor Page
- Search Engine Optimization (SEO)
- Schema Markup
- Marketing Funnels
- Digital Online Marketing Campaigns
- Sales Strategies
- A/B split testing and tracking
- Pay Per Click Campaigns
- Custom Landing Pages
- Direct Mail
- Video Ads
If you feel it’s time to “Level-Up”, then this Short Term Vacation Rental Digital Marketing Service is for you.
Why Choose STRWiFi?
Typical Guest Wi-Fi Solution
STRWiFi Marketing Solution
Frequently Asked Questions
Do I need special hardware and do you provide it?
Yes. We provide a commercial network router which is pre-configured to work with our web-based software portal.
What happens to my old Wi-Fi router?
The broadcast can be disabled or it can be repurposed as a private network.
What if I have guests who do not use social media?
Our platform provides e-mail and phone number login options.
Will this replace my internet?
No. You would still need to maintain a an account with the local internet service provider.
What about EU laws?
No worries, our platform is GDPR compliant.
I’m not super techy, is this hard to use?
Because we’re your Digital Agency, we do all the work. There will be some strategy and marketing plans we’ll need to work on together though.
Is there a long term contract to use this service?
There is no contract, but it is recommend that you give the system 3 to 12 months to prove it’s value. You’ll see an instant increase in data capture from day one, but what you do with that data dictates the success you experience.
Is this an invasion of privacy?
This is a fantastic way to connect with your guests and they expect a personal touch AND special offers. The legal answer is, YES. We meet all the requirements to be GDPR compliant. In accordance with GDPR, customers can easily remove consent and remove personal data.